La Lola Taco

Website Audit & Optimized Prototype

We've completed a comprehensive CRO audit of your current website and built a fully optimized prototype showing what your new site could look like. Here's what's inside:

Jaz Santos x Robot Friends
Website Audit Report

La Lola Taco

A complete review of your website's ability to attract customers and drive online orders

lalolataco.com February 2026 Murray, Utah

Overall Audit Grade

D

22 / 100

across 7 categories

Your website has a solid foundation — great hosting, clean logo, and online ordering through Toast. But right now, Google can't find your site, visitors see almost no information when they arrive, and you're missing out on customers every day. The good news? The most impactful fixes take minutes, not months.

1

Score Breakdown

How your site performs across the areas that matter most

Google Visibility Can people find you when searching for tacos nearby?
0
First Impression Does a visitor understand what you offer within 5 seconds?
10
Page Content Is there enough info to make someone want to order or visit?
10
Trust & Reviews Do you show ratings, testimonials, or recognizable trust signals?
5
Menu Experience Can customers easily browse what you serve?
30
Online Ordering How easy is it to place an order from your site?
55
Technical Foundation Hosting, speed, mobile-friendliness, and security
50
2

Key Findings

The specific issues holding your website back — and what to do about each one

Urgent Fix 5 Minutes

Your Website Is Hidden from Google

There's a setting turned on that tells Google to completely ignore your website. This means when someone searches "tacos near me" or "La Lola Taco Murray" — your site won't appear. At all. This was likely left on accidentally after the site was first built.

The fix: In your WordPress dashboard, go to Settings → Reading and uncheck "Discourage search engines from indexing this site." This single change could bring in hundreds of new visitors each month.

Urgent Fix 30 Minutes

Your Homepage Says Almost Nothing

When someone visits lalolataco.com, all they see is your logo, a photo carousel, and an "Order Here" button. There are no words describing your food, your story, your location, or your hours. A new customer can't tell what makes La Lola Taco special, what kind of food you serve, or even where you're located.

What's needed: Add a headline like "Authentic Mexican Tacos by Chef Luis", a short description of your food, and your address + hours right on the homepage. People shouldn't have to click around to find the basics.

Urgent Fix 10 Minutes

No Site Description for Google or Social Media

Your page title is just "La Lola Taco" with no description. When someone shares your site on Instagram, Facebook, or in a text message, the preview will appear blank — no image, no description, nothing to make someone want to click.

What's needed: Add a site description and sharing image. Something like: "Authentic Mexican tacos handcrafted by Chef Luis in Murray, Utah. Fresh ingredients, bold flavors. Open daily 11am–10pm."

High Impact 2-3 Hours

Your Menu Is a PDF Download

Clicking "Menu" downloads a PDF file. This is frustrating on phones — the PDF is hard to read, slow to load, and requires zooming and scrolling. Most customers will give up. Plus, Google can't easily read or rank PDF content, so your delicious menu items aren't helping you show up in search.

What's needed: Create a proper menu page on your website with your items listed as regular text. Keep the PDF as a "Download Menu" backup option. This makes it easy to browse on any device and helps Google understand what you serve.

High Impact 1 Hour

No Reviews, Ratings, or Social Proof

There are no customer reviews, star ratings, testimonials, or press mentions anywhere on the site. When someone is deciding between restaurants, seeing that others love your food is one of the biggest factors in their decision. Your Instagram and TikTok links are there, but the content isn't brought onto the site itself.

What's needed: Add your Google or Yelp star rating to the homepage. Feature 2-3 customer quotes. Consider embedding your Instagram feed so visitors can see real food photos and happy customers.

High Impact 30 Minutes

No Way to Track If Your Website Is Working

The only tracking installed is a Facebook Pixel. There is no Google Analytics, which means you have no way of knowing how many people visit your site, where they come from, or whether they click the "Order Here" button. You're flying blind.

What's needed: Set up Google Analytics (it's free). This will show you exactly how many people visit, which pages they view, and whether your site is actually driving orders.

Improvement 30 Minutes

Tell Google You're a Restaurant

Your website doesn't include any structured information that helps Google understand you're a restaurant with specific hours, location, and cuisine. Adding this can make your listing appear with hours, address, and a map directly in Google search results.

What's needed: Add "LocalBusiness" data to your site (your web developer will know what this means). It tells Google: we're a Mexican restaurant at 6356 State Street, Murray, open daily 11am–10pm.

3

What's Already Working

The solid pieces you can build on

Online Ordering

Toast Tab integration is live and the "Order Here" button is prominent

Fast Hosting

WP Engine + Cloudflare is a premium, reliable hosting setup

Mobile Ready

The site is responsive and works on phones and tablets

Clean Brand

The logo is professional and the visual design is sleek

Social Presence

Active on Instagram and TikTok with links from the site

Careers Page

Application form with resume upload is functional and professional

4

Recommended Roadmap

Four phases to take your site from D to A

1

Phase 1 — Emergency Fixes

Make Your Site Visible

  • Remove the "noindex" setting so Google can find you
  • Update the page title to include "Murray, Utah" and "Mexican Tacos"
  • Add a site description for Google search results
  • Add sharing image + description for social media previews
2

Phase 2 — Content & Tracking

Give Visitors a Reason to Order

  • Add a headline, short description, and hours to the homepage
  • Install Google Analytics to track visitors and orders
  • Add your Google/Yelp star rating to the homepage
  • Add restaurant structured data for rich Google results
3

Phase 3 — Experience Upgrade

Build a Site That Sells

  • Convert the PDF menu into a browsable web page
  • Add signature dish photos with descriptions
  • Feature Chef Luis's story more prominently
  • Embed Instagram feed to show real food and happy customers
4

Phase 4 — Growth

Drive More Traffic & Orders

  • Optimize for local search ("tacos Murray UT," "Mexican food near me")
  • Set up Google Business Profile integration
  • Consider a loyalty or catering page for repeat business
  • Clean up unused code for faster page speed
Live Prototype

But What If Your Website
Looked Like This?

We rebuilt your site using your exact brand, photos, and fonts — with every conversion issue fixed. Scroll down to see it live.

Current Site
  • Logo only — no headline or text
  • Hidden from Google (noindex)
  • No menu, hours, or location visible
  • Zero reviews or social proof
  • No site description for sharing
  • PDF-only menu download
Optimized Version
  • Bold headline with clear value prop
  • SEO-ready with structured data
  • Browsable menu with prices
  • Star ratings and testimonials
  • Chef Luis's story front and center
  • Location, hours, and CTA above fold

Optimized Website Prototype

lalolataco.com

Authentic Tacos
Made With Soul

Handcrafted by Chef Luis Perez using time-honored recipes and the freshest ingredients. Every taco tells a story.

Order Online View Our Menu
Location
6356 State Street, Murray
Hours
Mon–Sat 11am – 9pm
Call Us
801.436.7703
★★★★★ 4.8 on Google
★★★★★ 4.5 on Yelp
2K+ Instagram followers
"Best tacos in Murray"

Our Food

Made Fresh Daily,
Served With Love

Every dish starts with authentic recipes passed down through generations, prepared with ingredients sourced daily. No shortcuts, no compromises.

Baja fish taco on blue corn tortilla at La Lola Taco

Street Tacos

Handmade corn tortillas topped with your choice of slow-cooked meats, fresh cilantro, and house-made salsas.

Loaded burrito cut in half at La Lola Taco

Specialty Plates

Bold flavors and generous portions — from loaded nachos to sizzling fajitas, each plate is a celebration.

Jarritos Mexican sodas at La Lola Taco

Sides & Drinks

Crispy loaded fries, refreshing aguas frescas, and all the extras to complete your meal.

Chef Luis Perez at La Lola Taco

The Chef

Meet Chef Luis Perez

A menu from Executive Chef Luis Perez paying homage to Los Angeles taco culture with open flame proteins & farmers market vegetables, served with in-house made whole corn masa tortillas.

His vision is simple: serve the same food he grew up eating — made the right way, with the best ingredients, and shared with everyone. No frills. Just real, honest Mexican food that brings people together. Featured in The Michelin Guide California.

100%
Scratch-Made
Daily
Fresh Prep
Family
Recipes

— Chef Luis

Reviews

What People Are Saying

★★★★★

"You should NOT miss the Carne Asada, corn, or Churros! Everything was fresh and full of flavor. This place is a gem."

L
Lysa S.
Yelp Review
★★★★★

"The owner Luis even gave us a sample of the flan to try. You can tell he genuinely cares about every customer's experience. Best tacos I've had in Utah."

S
Salt Lake Foodie
Yelp Review
★★★★★

"My wife grew up in Mexico City and she says these are the best tacos she's had in Utah. The handmade blue corn tortillas make all the difference. We're hooked."

R
Local Regular
Community Review

Hungry Yet?

Skip the line. Order ahead for pickup and have it ready when you arrive.

Order Now

Find Us

Come Say Hello

Address
6356 State Street
Murray, UT 84107
Hours
Mon – Sat
11:00am – 9:00pm
Closed Sundays
Phone
801.436.7703
Follow Us

Ready to Make This Real?

Every recommendation in this report has been demonstrated in the prototype above. Let's discuss next steps.

Let's Get Started